Tuesday, February 1, 2011

what is alexa rank and how to improve alexa ranking

Alexa is a web company that collects data on websites and publishes the ranking of website...


Where do they get there data from?

They have several million users that use the Alexa toolbar. The toolbar sends data back to Alexa each time a user visits a website. Several million users sounds impressive which has led many to put a lot of credibility to the Alexa rankings, but is it really that credible? No its not. The several million users are
biased population.
They tend to be more technologically savvy than the average web user (only those who are technologically savvy will likely download and install the toolbar), so the Alexa results will be heavily biased toward the web site that the technologically savvy tend to visit. Also anyone with a website can install the toolbar (and get a few buddies to do the same thing) and visit their own website several times a day, just to inflate the Alexa ranking of their own website!

Increase Alexa Ranking


I’ve summarized the 6 strategies that I’ve discovered and applied to my own website to increase my Alexa ranking. Apply these strategies to your own website and see your ranking climb towards the top.

1.Download Alexa toolbar free use it every day to visit your own website. Alexa even gives you the ability to co-brand the toolbar with your own logo and give it away. You can download the toolbar here: http://pages.alexa.com/prod_serv/associatetoolbar.html

2. Encourage your website visitors to add their positive testimonials on Alexa’s detailed listings page for your website. This can be done by placing a link to the appropriate Alexa page on your website and asking visitors to “Click here to rate this website”.

3. Write your own site reviews on the top 100 rated Alexa sites and include your redirect URL. The top 500 domains, according to Alexa can be found at http://www.alexa.com/site/ds/top_500 When you write a review, be sure to use the redirection URL we discussed in number 2 above specifically for your website

4. Download the Alexa ranking button, traffic history graph, info links, and other traffic counters onto the page of your website that receives the most traffic.

5. Get listed on as many search engines as possible by placing a free listing in DMOZ. This is the largest human edited directory on the web and is co-branded among hundreds of thousands of sites. Be patient though, it often takes up to 5 months before you see your website listed after submission. Even though it takes longer than it should, you have little say in the matter because it’s so widely used across the Internet.

6. Write content related to webmasters. This is because most of the webmasters use Alexa toolbar. You may write and post articles related to SEO, webmaster tools. Webmasters always look for new tools and may revisit your website to gain access to the tools. Promote your articles on webmaster forums and social networking sites.

7. Write about Alexa and post in your blog. Bloggers love to know about different ways of increasing their Alexa rank. This may eventually increase traffic and your rank.

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