why use Blekko | a new search engine

In a world of Google and Bing, smaller players find it very difficult to create a space for themselves in the search engine market. The only way these smaller ones survive is by attracting a niche audience and offering something unique. Blekko might look like just another search engine, but what’s under its hood will leave you impressed.
here is two main reason

1. Vertical Search with Blekko

Blekko’s game-changing search engine allows searchers to “slash the web” or easily customize a search query to find what you are looking for and reduce clutter. When researching any topic, you can add a slashtag to drill down and get particular view points in the search results. For Example, if you query Blekko for “HealthCare,” you can then add a slashtag for “liberal” and get only liberal points of view. See healthcare/liberal and below:

Blekko Search | Healthcare /Liberal

2. Algorithm Transparency with Blekko

While Google’s search engine algorithm is commonly referred to as a “blackbox,” Blekko lets search engine fanatics see directly into their search engine algortihm.  One slashtag that Blekko has created to view the inner workings of how they rank websites on search engine results pages is “/rank.” Let’s take a look at the data Blekko provides for a search query containing /Rank:
Search: Inbound Marketing/Rank

Inbound Marketing /Rank | Blekko Search

50 websites show up in the search engine results page.  It seems as though Blekko ranks the 50 webpages based on Domain, Anchor, Title and URL.  Blekko breaks up “inbound marketing” into 3 keyword phrases and provides a detailed analysis: